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Bringing design coaching, User Experience & digital first brands together

Creating value for businesses and their customers goes beyond giving users an optimal experience. Goes beyond task completion and standardised mental models. Meaningful experiences, both in UX and brand, come from understanding people, organisations and design. Knowing the rules and when to break them.

As an experienced Design Coach, Creative & Design Lead and Art Director, I take pride in creating meaningful digital experiences and bridging the gap between UX Design, Design Consultancy, Product Identity and Brand Design.

Growing design teams and their organisations beyond their expectations

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Here are just a few projects I've had the pleasure to work on and create impact with, together with some of the best in the business


Art-Direction for a completely new flight school

The brainchild of Matthijs Collard, who wants to revolutionise the way we fly, starting with a completely electric flying school. E-Flight offers flying lessons, plane rentals, event location and many more, completely sustainable and electric powered.

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Creating a personality for the nr.1 real estate website of the Netherlands

Creating an identity for the nr.1 real estate website of the Netherlands with a strong Visual Direction and Illustration landscape. Inspiring, personal, highly customisable and always clearly recognisable.  


Redesign without losing the brand heritage

A complete redesign for the best known weather site of the Netherlands. I love a challenge! They have millions of loyal users that we had to retain and at the same time they wanted a big UX improvement to lure new users as well. Test panels and a healthy amount of friction to get to the ultimate shine. Won website of the year a couple times over...

Quantum Inspire

Presenting a quantum computing interface

Quantum computing understandable for you and me? Quantum Inspire is working on it. Qubits, Hademar gates and unknown computing power. Delivered in a sleek package for 'everyone' to explore.


Design sprint facilitation

Really putting the customer first. Wether they are looking for a new car, a used one or want to plan a maintenance appointment. Putting service over marketing. All the outcome of a design sprint before working on the actual designs.

About me

To me, design is a tool to create meaningful experiences for users and valuable products for users and businesses alike. Design and Design Facilitation is also my craft. I've honed my skills in real life, working for a variety of great clients, product teams and design agencies. Designing products, design processes and design teams. I get a lot of energy working with teams that strive to create great user experiences and strong digital brands.

In my spare time I love to sit behind my drums to play with one of my bands, surf the waves of the world and enjoy quality time with my family.

My experience ranges from being a Creative Lead, Art Director, Design Lead and team lead. I focus on more than just design. I like to coach designers and design teams. Optimise the entire process of design or setup Design Ops and create a design culture within organisations. Want to know more?

Here's my resume 📝

Prins Bernhardstraat 33 - 2181 RH  Hillegom

Email: | Tel: +31(0)620946799

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Thanks for reaching out, I'll get back to you a.s.a.p.

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